Applying strategic social media marketing concepts and approaches linking social media into your marketing mix, business strategy and business culture will bring you more customers, increase brand advocacy, Â increase the team working, collaboration and innovation inside your organisation
You will learn the skills for deploying and managing social media within your business culture, strategic marketing plan and marketing mix for maximum effect with measurable ROI
Prior to attending this training course you should have:
Some exposure to social media use in marketing by experience or previous training orhave attended the social media marketing basics course or the social media strategy course
1.0 Core strategy questions.
If â€“ Is social media something your organisation is ready to embrace?
Can it be integrated into your wider marcomms programme? Are you clear on who you are targeting?
When â€“ do you have the resource in place? Is your wider organisation ready to embrace?
Why â€“ absolutely key. Measurable objectives that show why you are doing itâ€¦
What â€“ what you want to achieve. Only then are you in a position to think about what to do to meet objectives.Introduction to the strategic process; the SOSTAC model â€“ Situation, Objectives, Strategy (including segmentation and positioning), Tactics, Actions, Control
2.0 Social Media marketing
Situation and objectives â€“ benchmarking current position and clarifying objectives Strategic and tactical use of social media â€“ to replace or enhance other approaches
Actions â€“ maintenance, resources
What are we trying to accomplish?
Why social media?
What kind of social media will help us best achieve our goals?
What will we do less of if we're spending resources on social media?
Are we prepared to let go of control of our brand, at least a little?
What will we do to encourage participation?
Who will maintain our social media presence?
Do we have the resources to keep this up, will you outsource or will this be a short campaign?â€˘How does engaging users via social media integrate into our overall marketing/communications strategy?
3.0 Measurement and ROI Control â€“ measurement and ROI. How to measure success; introduction to web analytics; the Internet Advertising Bureau (IAB) framework
How do we measure success?
Review potential approaches
The Internet Advertising Bureau (IAB) framework
Understand and apply the basic principles of strategic marketing planning in the context of social mediaii.
Understand the available ways to measure and control social media strategy
One day one 2 one coaching or group session at the client's premises
......... Developing social media strategy inside of your marketing mix
I am a social media marketing professional, Chartered Marketer and MSPÂ® programme manager. I am passionate about social media and what it can bring to the organisation. Not just the external marketing side of social media strategy but also the way it can be used inside the organisation to engage the culture, fire up organisational energy which in turn will invigorate the brand energy realising real business value and measurable benefits.
I speak on social media strategy at conferences internationally from London to Moscow to Marbella. Working at the highest level, I help leaders and companies understand how they should bring social media into their strategy and realise its potential. Panther Social Media offer a range of social media services from social media strategy development for external and internal marketing, social media recruitment strategy for HR and full programme management of transformational programmes to bring social media into a companyâ€™s culture with appropriate governance.
Working with boards and chairman of large global corporations to small SME companies I bring an expert and practical perspective to developing a marketing mix for internal and external social media strategy | Social media branding | Social media marketing.
I am founder of the LinkedIn group social media marketing UK #SMMUK. This is a vibrant and buzzing group for people who wish to find out more about social media strategy | marketing.
Social Media Strategy | Internal and External SMM board briefing, coaching and International speaking Social Brand monitoring - Investigations - Reputation SMM Brand energy transformational programmes SMM into the marketing mix Digital marketing | Strategy Digital public relations Social media optimisation Search engine marketing Search engine optimisation PPC and Social PPC Message strategy Communications strategy Integrated communications Strategic marketing management