ARE YOUR SOCIAL MEDIA MARKETING SKILLS SHARP ENOUGH TO WIN YOUR NEXT MARKETING JOB?
One-day workshop focusing on a broad overview of social media concepts, terminology, tools and platforms. It is intended to be the foundational workshop for the other the Social Media Management Series workshops.
SOCIAL MEDIA MONITORING AND REPUTATION MANAGEMENT
BUILDING A SOCIAL MEDIA STRATEGY
One-day workshop focused on providing you with principles and a methodology to plan a social media strategy or initiative. Monitoring, understanding and applying audience social media behaviors are a core element in this workshop.
SOCIAL MEDIA SUCCESS METRICS AND MEASUREMENT
One-day workshop that overviews the social media measurement landscape and incorporates both qualitative and quantitative metrics for web initiatives. It expands measurement concepts from the traditional page views metrics into a more comprehensive approach that reflects the unique characteristics of social media's distributed channels of engagement.
SOCIAL MEDIA MARKETING AND ENGAGEMENT
One-day workshop that is specifically designed for assisting participants in developing social media initiatives for marketing and communications strategies. This course focuses on direct customer engagement in online social spaces, teaching participants to combine audience behaviors, objectives, technologies and social media best practices to create social media marketing initiatives.
SOCIAL MEDIA IN THE BROADER ORGANISATION
One-day workshop that is specifically designed for assisting participants understand how and why social media needs to be viewed in an organisational context. Working in small groups you will develop real life strategies for implementing social media into the marketing mix and resourcing it across the business. You will investigate what social media means to the HR department, how it can be used in sales and customer services as well as its place in marketing.
MARKETING SKILLS TRAINING
Strategic Marketing and Strategic Planning
With competition increasing every day, along with the mounting pressures that characterise tough economic times, you need proven marketing techniques you can use to generate demand for your existing products and services. You also need an effective product development processes to create new offerings. You need a marketing communications strategy that will penetrate your markets and open up profitable opportunities.
Marketing plan - We will show you how to write a winning marketing plans. Utilising master tools and techniques that can help you develop and execute a more powerful and successful marketing plan.
Market research - How to Get the right data to make the right decisions improving market research skills to gain a clear understanding of
What customers value - What they're willing to pay.
Measuring and maximising marketing ROI - Measuring up marketing ROI
Planning and developing new products - When it comes to new product
Customer Service Excellence - How to win and keep customers by providing customer service excellence is what will keep your customers coming back.
Developing and executing a customer-centric strategy - Customer-centric strategies for capturing and sustaining a competitive advantage that will boost the bottom line with value pricing strategies and advances services marketing strategies